ripplemark insights show you how supporters are interacting with your community page, where they are located, and the success of your community over time
ripplemark uses Stripe.com (“Stripe”) as a payment processor allowing us to take payments via credit card through our cause community donation pages. In simple terms, Stripe provides the backbone to ripplemark so that we can route donations directly to our charities’ accounts without having to route donors through third-party platforms (such as PayPal or individual bank websites). Stripe does charge a monthly fee or a setup fee to customers in order to use its service. Instead, standard payment processing fees are passed to either ripplemark or direct to donors.
From the Stripe Terms of Service:
“Stripe Payments helps you accept and process credit card, debit card and other types of payments…from your customers who want to…give donations. Stripe’s card processing service supports US-issued card and most non-US issued cards with a Visa, MasterCard, Discover, JCB, or American Express logo (collectively “the Card Networks”) including credit, debit, pre-paid, or gift cards. Stripe is not a bank or a money services business (“MSB”) and Stripe does not offer banking or MSB services as defined by the United States Department of Treasury.”
Stripe has an agreement with Wells Fargo & Co (the bank headquartered in San Francisco, CA) to authorize the transfer of funds between cards and accounts. ripplemark must comply with Stripe’s Terms of Service in order to use the platform, effectively leveraging the Authorization for Handling of Funds between Stripe and Wells Fargo.
From the Stripe Terms of Service:
“This Agreement constitutes the entire agreement between you [ripplemark], Stripe, and Wells Fargo with respect to the provision of the Stripe Services. In the event of a conflict between this Agreement and any other Stripe agreement or policy relating to the subject matter herein, this Agreement will prevail. These terms and conditions describe the entire liability of Stripe, Wells Fargo, and our vendors and suppliers (including processors), set forth your exclusive remedies with respect to the Stripe Services, and define your access and use of the Stripe Services.”
Deposits with Wells Fargo & Co are insured by the Federal Deposit Insurance Corporation (FDIC) which provides insurance to all qualifying financial institutions in the United States (https://www.wellsfargo.com/savings-cds/fdic/). From the FDIC:
“The Federal Deposit Insurance Corporation (FDIC) is an independent agency of the United States government that protects the funds depositors place in banks and savings associations. FDIC insurance is backed by the full faith and credit of the United States government. Since the FDIC was established in 1933, no depositor has lost a penny of FDIC-insured funds.”
Insofar as funds that are processed over the ripplemark platform, leveraging the Stripe payment processing services and payment gateways, and backed by Wells Fargo & Co, they are ultimately protected against risk of failure by the full faith and credit of the United States government.
Thousands of organizations, from small businesses to Fortune-500 companies, leverage the Stripe payment processes and gateways to process billions of dollars per year.
Billion-Dollar Companies Using Stripe
Wal-Mart Stores, Inc.
Rackspace Hosting, Inc.
Virgin America, Inc.
Here's a lot of reasons why ripplemark's monthly giving really makes a difference for your cause.
On our platform you are able to select categories that supporters can choose when they give to your cause. Right as they are about to give they will choose a category from the list available to describe themselves. As you, the group, create your cause community, you create the custom categories for your cause community.
Use the categories to gain insights on who is giving to your cause community as well as a way to further engage the supporters that you obtain through ripplemark. Send specific emails out to groups of supporters or reward certain groups in a special way for their support. Create groups that might differentiate between key demographics such as age, geography, graduation year, patient, caregiver, etc, etc. We have made this totally customizable because you know your cause the best.
Ripplemark will show your fundraising results as a breakout of these categories in your dashboard and on the fundraising page. A fun idea might be to have categories challenge each other to a total amount of money raised or a total new supporter goal. You can publish the results on your updates page in ripplemark and share to all of your social media pages. There are a lot of possibilities to have fun with the categories and engage your supporters actively through your ripplemark cause community.
School capital campaigns and alumni funds can use this function to differentiate between class years and create contests between the classes. ripplemark’s lends itself to millennials giving on the platform, creating a great way for the younger classes of your school to compete and challenge each other.
We are constantly working to improve ripplemark so please send any interesting ideas to email@example.com.
Our hope for adding gamification to ripplemark is to create a fun environment that rewards users and supporters with status on ripplemark. The idea is that people enjoy winning acclamation through their actions on a site and being compared to others at the same time. By employing gamification, ripplemark hopes to make supporters more entertained, more active, and therefore bigger supporters of causes that are important. The idea is that this competition will keep supporters engaged on our platform and engaged in your cause.
Supporters receive points for everything that they do on the site, from supporting a group, sharing to social media, to commenting on a group cause community. Every action big or small is captured and added to the algorithm to calculate a supporter’s ripplemark score. There are 5 categories to win ripplemark points for the supporter--“supporter”, “facilitator”, “lover”, “socializer”, and “advocate”. The score goes from 1-100 and becomes increasingly harder as the levels increase.
“collect ripplemark memberships by purchasing them on ripplemark group sites to level up as a ripplemark supporter.” Each additional membership purchased adds to a supporter’s score. The level of support is also factored in. The idea is this will drive supporters to give more and more as time goes on. It also is intended to push supporters into higher membership levels.
“create or become a member of ripplemark groups using our “Create a Group” tool to level up as a ripplemark facilitator.” The more people creating cause communities on ripplemark the better for the power of the platform, and overall improvement of the fundraising world we hope. The aim of ripplemark is to create a community of philanthropists that are passionate about causes and making a positive impact on the world. The more cause communities, the more we are all able to give back.
“love ripplemark groups by clicking on a ripplemark group hearts to level up as a ripplemark lover.” This level provides a way to support a cause without becoming joining at a membership level. Loving a cause raises the overall conversations of the cause and creates another level of support for the cause. The more interaction with a cause community the better.
“comment on ripplemark group message boards across the site to become a ripplemark socializer.” This level rewards supporters for being engaged on the platform through the comment boards. An important way to communicate with your ripplemark supporters is to have an ongoing conversation with them through your comment board. This level supports that conversation by rewarding interactions from supporters.
advocate - Coming Soon!
“share ripplemark group content outside of the website using our share tools to level up as a ripplemark advocate.” The basic idea of ripplemark is that giving to a cause is really important and powerful. However, giving and showing the world where a supporter stands by sharing through their social media, is much more powerful than just giving. We are hoping to drive additional support for causes by having supporters share to their social networks, as we have all seen how powerful that social conversation can be for driving new supporters. We hope that this is a great engine for fundraising so sharing your giving and sharing cause communities is highly rewarded through the ripplemark score.
Gamification has been an emerging and proven way to reward users and drive activity in various platforms. Our gamification is ever expanding and maturing as ripplemark learns what is most important to reward in order to drive support for the cause communities of important causes on ripplemark. Please let us know if you have any awesome ideas to improve our gamification on the site!
Thanks so much,
What is it?
Our “Challenge Friends” feature allows supporters to conduct outreach on your behalf. Through your main group page, supporters can select “Challenge Friends,” upload a video, and challenge friends across their social networks to do something fun (and safe!) that will raise awareness for your organization, like a staring contest or a push-up competition.
How can it help?
The “Challenge Friends” feature allows you to reach your direct supporters, their friends, friends of their friends, and friends-of-their-friends-of-their-friends-of-their-friends-of… well, you get the point!
We have all seen successful “challenges” in the past. “Dare” style challenges (e.g., ALS Bucket Challenge, $100M+ raised in 2014) and “race/walk” style challenges (e.g., St. Jude Give thanks. Walk., $4M raised in 2014) have proven that challenging supporters is an effective way to engage audiences, generate awareness, and raise money. Our platform simply provides an accessible, easy-to-use method for your supporters to do this on your behalf, and encourages challengers to both 1) accept the challenge and 2) donate to your cause.
How can I start?
You can employ our “Challenge Friends” feature in two distinct ways.
First, you can let it happen organically. Many of your supporters grew up in a generation where platforms like YouTube, Vine, and Instagram are engrained in their daily lives. These supporters are creative and will have unique, fun ways to engage their friends and families without you having to lift a finger. And, when it comes down to it, your supporters know their own personal networks best and will understand how those networks will react to different styles of challenges!
Your other option is proactively identifying someone to start a challenge on your behalf (e.g., someone on your team or a dedicated donor from your community). The advantage of doing this is that you may see the challenge as an opportunity to “brand” your organization further, and proactively identifying a challenge that is associated with your organization or with an event you are raising money for (e.g., maybe you want to challenge individuals to “run-in-place” to generate awareness for your upcoming race) is a great way to do that.
What makes a challenge effective?
Given the unique nature of the “Challenge Friends” feature, there is no right or wrong way to approach them. However, successful challenges in the past have 1) presented a compelling task that individuals are both curious and willing to attempt, 2) are actually challenging (i.e., not everyone can do it easily, which makes people want to try it more), and 3) are fun and safe in nature.
After creating a challenge, spreading it will depend on the size and breadth of your supporters’ social networks, but make sure you do what you can to promote the challenge through your ripplemark group page, your social media, your email distributions, etc.
Sounds good – I can’t wait to see this in action!
Great! We are looking forward to seeing you make it happen. Now get out there, be creative, and raise money. As always, let us know if you have any questions or concerns!
Thanks so much,
Campaigns on ripplemark are ongoing - this is one of the distinctive ways that ripplemark complements your current (and planned) fundraising and marketing efforts. Have you thought about or tried running a campaign through a crowdfunding platform (like Crowdrise or Indiegogo)? One of the features of those campaigns is that they end after awhile - like 90 days. Campaigns on ripplemark are not designed to expire after any time. Our hope is that your ripplemark campaign will support your other efforts to crowdfund for a specific project, run annual funds or capital campaigns, or launch new initiatives.
Your cause community page is the headquarters of your ripplemark campaign, but the other tools we offer are designed to make your campaign as effective as possible. These tools include full social media integration with the platforms that you use, like Facebook, Twitter, and LinkedIn. Your ripplemark campaign is linked (as you choose) with these social outlets in order to launch your message as far as possible. Every update made to your ripplemark community - like new adding new pictures or videos from an event - can be easily and automatically replicated across your social network. We also provide you with templates for emails that you can use to send to your current supporters (on ripplemark and in your organization). These email templates pull in information from your cause community so you don't have to rewrite any content and, perhaps most importantly, are fully editable for you to tailor your specific message.
We measure the effectiveness of your ripplemark campaign by several metrics that are correlated to your campaign efforts. These metrics include the amount of supporters brought into your community, dollars you raise (per month and per year), and the social reach that campaign updates have. We call these your "insights," and we provide them to you in an easy to use and understand dashboard (on your Manage Group page). Our hope is that these insights will help you run your campaign - for example, if you add a video to your page and send your supporters an update about it, hopefully you will see your pageviews and supporter metrics leap up. Pageviews lead to supporters, which lead to ripplemarks (contributions), which month over month grow to make a true impact to your mission. If you have questions on how to use these tools or insights please send us an email at firstname.lastname@example.org.
Your community page is the central place where supporters will learn about your organization, explore pictures and videos that you share, connect with your team members, and serve as the hub for all of your and their social sharing. Your community page should reflect the mission of your organization: Who are you? What is your founding story? Who does your organization serve? Looking at the community page for Crawfish for Cancer, you'll quickly read what our organization does, why we were founded, and who we serve. You should also include on your community description any other information that supports can use to engage with you, like upcoming events or a schedule of volunteer times.
During the community create process, you will be able to assign tags to your community. The more tags you can add to your community page will help supports find your community through searching ripplemark. The ripplemark search algorithm depends on both your community name AND these tags to search through the site for specific communities.
Your community is social! Once you have written a captivating description, make sure to link all of your social feeds - Facebook, Twitter, and LinkedIn - where you want to share your community. As you add pictures, videos, and other media to your community you should share these too.
Cause community memberships are set by ripplemark, We leave you the option as the community creator to include rewards corresponding to each membership level. Rewards offer another opportunity to engage individually with your supporters. Rewards do not have to be tangible. For some membership levels of the Crawfish for Cancer community, we send supporters a digital hug! We also offer t-shirts, VIP treatment at events, and discounts on future Crawfish for Cancer events. We encourage you to make the rewards something unique to your community - make the memberships special for you and your supporters!
Finally, make sure your whole engagement team is added as a Team Member to your community. Team Members have the ability to share content socially, engage with supports directly on the site or through the emails we provide, add photos and videos to the community page, and keep the community updated on your organization's news, events, and successes.
If you have any more questions on creating your community, please refer to the FAQ page or feel free to contact ripplemark directly at email@example.com.
Make a mark!
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